Ever wanted to know what your former college roommates are watching on Netflix? Now you’ve got your chance: Netflix plans to turn on its Facebook integration for U.S. subscribers Wednesday, allowing them to share their viewing behavior with their Facebook friends and get social recommendations for what to watch next. The integration followed some political wrangling about a little-known 1980s privacy law. U.S.-based Netflix subscribers can now connect their Facebook account to the video service, and then be able to view dedicated categories called “Friends’ Favorites” and “Watched by your friends” on the Netflix website as well as through the company’s apps on mobile and connected devices. Viewers can also opt into sharing all of their viewing behavior on Facebook’s website. The company said on its blog Wednesday morning that it will eventually offer additional social sharing functionality.
About Shelly Palmer
Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com.