Shelly Palmer Radio Report – March 12, 2013

With more than ten years between titles, last week’s release of the computer game SimCity was a big deal. Things didn’t pan out so well, though. The new SimCity requires you to always be connected to the Internet in order to play, but EA completely underestimated how many people would try to access the game’s servers. Things got so bad on the server side that on the day SimCity was released, thousands of people couldn’t play the game and thousands more unable to even download it to their computers. EA rushed to add more servers and removed what they called “non-critical gameplay features” to lighten the server load. Amazon even stopped selling the game with a note describing the problem and saying it didn’t know when EA would be able to fix the issue. I guess EA wasn’t really thinking … it should have just displayed an error message that due to an Internet disaster, your city had been destroyed.  It’s not that from what actually happened.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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