Square has shared some very interesting data points with The Next Web, comparing its US launch in October 2010 to its Canadian launch in October 2012. In short, Canada is loving the electronic payment service: it has seen a 25 percent higher adoption rate per capita versus the US, a 90 percent higher gross payment volume (GPV) per capita than in the US, and a 71 percent higher average transaction size than in the US. Yet these figures deserve some more context. First off, a higher adoption rate shouldn’t be too surprising, especially when it’s adjusted per capita. Canadians are aware of new developments in the US, and Square is certainly a name that has made the rounds even before it was available. Here are some other Canadian-specific tidbits Square shared with us.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.