Microsoft struck a nerve with customers when it revealed that smartphones running Windows Phone 7 could not be updated to Windows Phone 8. This will not be the case for Windows Phone 8 with the company’s rumored Blue update, however. Greg Sullivan, a senior marketing manager at Microsoft, confirmed to PCWorld that the company has “an upgrade path going forward” for Windows Phone 8 devices. The executive added that Microsoft’s current mobile operating system is also powerful enough to adopt to new hardware components, something Windows Phone 7 had trouble with. “Windows Phone 8 can evolve. We have an architecture that enables portability and is fundamentally hardware independent,” he said. “As the market evolves and customer requirements demand it, we’ll evaluate options.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.