Zvika Netter is the CEO and co-founder of Innovid, which provides marketers the tools they need to create, deliver and measure video campaigns in any format on any platform, and has raised the bar for interactive engagement across multiple screens. Shelly talked to Zvika about what these campaigns could do, and what it meant for marketers and consumers.
About Shelly Palmer
Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com.