Google has stepped up its efforts to remove spammy or otherwise non-compliant applications from its mobile application marketplace, Google Play, in recent weeks. App deletions hit a record high in February, with 60,000 apps removed during the course of the month – the largest round of app deletions to date. The news of this massive app removal comes just ahead of the rumored launch of a revamped version of Google Play (version 4.0), which is expected to arrive in the near future. We learned of this large, new round of app deletions from a company in the mobile app industry which has insight into changes like this. To be clear, not all of these apps were deleted by Google. Some, such as a handful of Sprint bundles and apps, as well as the product from startup cautionary tale Color and several others, were likely pulled by the publishers themselves.
