Microsoft has launched a new campaign to increase awareness around online privacy issues. The company has long been active in the space, working with a range of players across the industry to educate consumers about Internet privacy, but its new campaign is focused on promoting choice and demonstrating how its products can help. “We don’t pretend to have all of the answers, [but] we do want to help raise awareness for how you can have greater choice and control as you browse the web,” writes Microsoft’s Ryan Gavin in a blog post, which claims that 85 percent of Americans are concerned about online privacy but “far fewer” take action about it. “To that end, today we are launching a new consumer awareness campaign focused on online privacy, with resources at www.Microsoft.com/YourPrivacy.