Play ball! It’s Opening Day, so Shelly Palmer talked to Bob Bowman, the President and CEO of Major League Baseball Advanced Media. The two talk about the best app on the planet, MLB At Bat, and why it works so well. They also talk about MLB.tv and the realm of streaming video and television blackouts. They also take a look at Mobile Seat Upgrades, a new feature this year in the official app, and also the sport’s integration into Passbook on iOS.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.