Exactly one week before Google Reader shuts down entirely, Digg has opened up access to the Digg Reader beta. To celebrate this momentous occasion, we sat down with General Manager Jake Levine and President Andrew McLaughlin to discuss the details of the product, as well as the long-term roadmap. Digg now has two main products, which reach entirely different content consumers. Digg is a passive-consumption experience — you head over to Digg.com and check out 50-80 of the biggest stories of the day with no work required on your part. With Digg Reader, the company is going after power consumers who don’t mind putting in a little effort to build their feeds. But Digg and Digg Reader are only pieces of a larger puzzle, McLaughlin explained to me. Eventually, the data sourced from Digg Reader will allow for a consumption experience with all the personalization and customization of a reader, but without all the work.
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