Google’s new Gmail tries to declutter your inbox by dividing it into distinct parts: one inbox for social media updates, one for promotions, one for message boards, one for bills and receipts, and one primary inbox for everything else. Since the new Gmail’s introduction in May, though, users have been noticing another change to the way their inbox works: ads have started appearing in their Promotions inbox that look like email. We spoke to Google about them. There are actually two new kinds of ads, according to Google: ones that link out, and ones that will actually expand in your inbox when you click on them. While the new ads could definitely be deemed intrusive, much like Facebook’s Sponsored Stories or Twitter’s Promoted Tweets, Google argues that they actually make a lot more sense.