Google sent an email on Monday to third-party Android developers regarding a significant change to its Google Play Developer Program Policies. The changes affect both apps and the advertising practices that many apps use. The company explained that all apps and updates to apps published from here on out are “immediately subject” to the latest version of the Program Policy. Developers have been given 30 days of receiving the email to comply; if they don’t apps discovered to be in violation could be removed from Google Play. The email summarizes the changes as follows: “Streamlined the ads policy, with guidance on interstitial ad behavior, and a new “System Interference” provision, which prohibits ads in system notifications or home screen icons, and requires user consent when an app changes specified settings on a device.”
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