The highlight is what makes sports come alive, and Microsoft knows that. With the Xbox 360’s ESPN app, which debuted in November 2010 and was expanded two years later to include the sports giant’s full slate of live programming, Microsoft demonstrated a strong focus on delivering sports through the console. Now the company is moving beyond that to bring Xbox owners the sports content they want to see, when they want to see it, through two apps on Xbox One: an upgraded version of the existing ESPN experience, and an NFL-specific app. “It’s been a partnership that has really given us an opportunity to learn about what makes sports fans tick, and what types of things they want to do with these types of devices,” said David Jurenka, director of sports at Xbox Entertainment Studios, about Microsoft’s collaboration with ESPN.