Google’s latest flagship phone, the Nexus 5, runs on a new “launcher” app that unites the phone interface around Google services. It’s kind of like how Facebook Home reshapes Android phones around Facebook services — but for Google itself. The goal for the phone is to deliver “the right information, when you want it, at your fingertips,” said Android head Sundar Pichai. That means deeper integration of the Google Now anticipatory personal assistant app — it’s now just a swipe to the left — and a persistent search bar on every screen of the phone. There’s also “hot wording,” where phone users can say “Okay Google” to the always-listening phone at any time, and it pops into voice search mode. (This is just like the Moto X, Google-owned Motorola’s new flagship phone.) “Search is when you ask us for something; Now is before you ask,” Pichai said.