Intel will follow other major technology giants, notably Microsoft and Google, in offering pop-up brick and mortar stores in New York City later this month, as the chipmaker gears up towards a busy holiday sales season. The company announced in a YouTube video that the first store would arrive in the NoLita district of Manhattan on November 23. Customers will be able to get their hands on the latest Intel-powered technologies, such as laptops and notebooks, as well as a free cup of coffee, according to the video. Local potential buyers will also be able to loan devices for a short period, the video’s narrator states. Though few details are on offer at this time, stores will be open until January 25, 2014, according to one report. It’s the first time Intel has created a brick and mortar store for the products it helps to develop. Chipmakers like Intel have struggled in the past few fiscal quarters as a result of the general slow-down in the PC market.
