Look out, Costco: Amazon is coming for you. Amazon it working on a new business called Pantry, which will help the company expand further into the consumer packaged goods market. Pantry’s set to launch sometime this year, and will be aimed at existing members of Amazon Prime. Launching with around 2,000 products you can normally find in grocery stores – like cleaning supplies, canned goods and beverages – Pantry will let you put as many items as you can into a set-sized box, up to a specific weight. The consumer packaged goods market is a massive industry in the U.S., and Amazon is looking to mark its territory. Online retailers have struggled to break into the market in the past, because a pack of Coke cans, for example, costs you as much as it costs Amazon to ship them to you. Encouraging you to put multiple items in a single box should help Amazon cover the shipping cost and get you what you need on the cheap.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Shelly Palmer Radio Report – January 10, 2014" by @ShellyPalmer

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