Shelly Palmer Radio Report – January 13, 2014

Would a pocket-sized cholesterol monitor keep you from Super Sizing your next meal? Scientists from Cornell University have created the smartCARD, which lets you check your cholesterol through your iPhone. The smartCARD – which stands for smartphone Cholesterol Application for Rapid Diagnostics – clips onto the top of your phone over the camera. It features a slot where you put in a standard test strip with a drop of your blood. After feeding the strip into the device, a built-in flash evenly lights it while your iPhone snaps a picture. A companion app then analyzes the image and provides an exact cholesterol reading. The whole process only takes about a minute. The scientists said the device is ready to market in its current form, but they want to develop it further. It currently only measures total cholesterol, but the team is working to differentiate between “good” and “bad” cholesterol. smartCARD is a great evolution in the Quantified Self movement, and will help us keep our health and wellness goals right on track.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit



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