Ultra HD TVs are breathtaking to look at, but there’s a major roadblock when it comes to marketing them to a widespread audience: a lack of content. Amazon is looking to change all that, though, as the site is now shooting all of its original TV shows in 4K. Amazon kicked off its original content last year with shows like Alpha House and Betas, and the company plans to release 11 pilot episodes in the next few months. All shows green-lit for a full series will be shot in 4K, as will pilots for shows Amazon is testing. Neither Amazon Instant Video nor LOVEFiLM, the company’s sister streaming service throughout parts of Europe, currently support 4K streaming. Amazon may switch over to support 4K streaming soon, but the move may also be simply to future-proof its content. Amazon knows its feet are to the fire when it comes to 4K, because Netflix – which also kicked original content into high gear in 2013 – is currently testing 4K video streams.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Shelly Palmer Radio Report – January 7, 2014" by @ShellyPalmer

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