ChromecastBrightcove on Wednesday announced it will offer developers a way for easily inserting ads in their iOS or Android apps that will have Chromecast support. The announcement follows the recent Google Cast SDK release, which will allow more developers to include Chromecast support in their existing and future applications. Brightcove Once will let developers “quickly deploy and monetize feature-rich video on Chromecast, including personalized video ads.” Brightcove Once is apparently a “high-end delivery alternative” for ads that don’t require “client-side code, SDKs or plugins.” The geo-targeted ads that can be integrated into the video stream without buffering will offer a “television-like” experience, Brightcove says in its press release, although that may not necessarily be what Chromecast buyers may be looking for.

Read the full story at Boy Genius Report.

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"Chromecast is Getting Ads Soon, But Not From Google" by @ShellyPalmer

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