Have you ever wanted to send flowers to someone “just because”? A new company in northern California called BloomThat offers handwritten notes and flower delivery by bicycle in less than 90 minutes. Think of it like Uber for flowers. BloomThat recently raised a $2 million seed funding round as it aims to expand beyond the San Francisco area. BloomThat’s co-founder, Matthew Schwab, said he thought the process for sending flowers was too complicated, expensive and inconsistent. Schwab thought the process was SO bad, in fact, that people would only send flowers on special occasions – or when they messed up and needed to say they were sorry. Schwab and the team at BloomThat aimed to create an experience so simple and enjoyable that you’d be compelled to send flowers far more often. BloomThat’s freshly-cut bouquets – primarily featuring a garden aesthetic – typically cost between $35 and $60, without an additional delivery surcharge. While only available in California for now, BloomThat is headed to more areas in the coming months.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Shelly Palmer Radio Report – February 12, 2014" by @ShellyPalmer

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