After signing a massive deal with Starbucks a year and a half ago, mobile payment company Square has landed its second major retail partnership: this time, with Whole Foods. The new deal puts Square Stands – complete point-of-sale systems powered by an iPad with Square’s payment system attached – in every Whole Foods location. The Square Stands won’t be found at checkout lines, but rather at the “in-store venues” – places like sandwich counters, pizzerias and coffee bars. These checkout locations will make it much quicker for customers just picking up lunch or dinner to get in and out, instead of having to wait on a regular checkout line with regular grocery shoppers. Square’s checkout process is a smart choice for these locations, as they seamlessly let you add tips or have your receipt emailed to you. Square Stands can currently be found in seven stores – including locations in New York, San Francisco and Austin – but will be expanding to other locations across the country soon.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Shelly Palmer Radio Report – February 19, 2014" by @ShellyPalmer

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