When I first heard of “the sheet,” I assumed it was bogus. Word was that Airbnb CEO Brian Chesky had boiled down his strategic road map–all of Airbnb’s secret plans for 2014–onto a single piece of paper. Yet on an early evening in late January, I am sitting in a conference room at Airbnb’s San Francisco headquarters across from Chesky and Chip Conley, Airbnb’s recently appointed head of global hospitality, and Chesky is wondering aloud whether to show me the fabled document. Even as he’s talking about it, I am still unsure whether I’m being punked. After a second of deliberation, Chesky pulls the trigger: He sends an employee to retrieve the sheet. He then slides it in front of me, as Conley, only half-joking, declares, “The infamous paper to take over the world!”