If you’re a Comcast customer without a Netflix subscription who’s dying to know what the big deal is about “House of Cards,” you’re in luck. A recent deal between Comcast and Sony Pictures Home Entertainment has given Comcast the rights to sell the Emmy Award-winning first season of “House of Cards” through its Xfinity Store – which launched in November as a way to combat Netflix and Amazon Instant video. The deal also added other Sony titles to the Xfinity Store, ahead of the traditional on-demand rental window. Movies like “American Hustle” and TV shows like “Breaking Bad” are also available for purchase directly through any Comcast cable box or at xfinity.com/store. Any content bought through the Xfinity Store can then be watched on your TV, computer or mobile device. The deal gives Comcast customers a new way to watch “House of Cards,” but you have to wonder – with the first season available on DVD since June and the inexpensive cost of Netflix, who is this deal really for?

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Shelly Palmer Radio Report – March 27, 2014" by @ShellyPalmer

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