ExciteM announced on Wednesday it will be a featured startup at the 2014 NAB Show. The company, a San Francisco-based technology leader in real-time participation TV, will demonstrate its participation TV technology, which lets newscasters and audiences to interact in real-time via live-polling, feedback and contests. The system lets viewers quickly and easily register opinions on key community issues.

Designed for both local and national television stations, ExciteM powers social engagement for events ranging from local polls to the Sochi Olympics and Golden Globe Awards. And, it takes less than a minute to set up  an interactive element across all participation mediums (including live graphics). Anyone watching TV can now vote in real-time via Facebook, Twitter, station websites, mobile apps and even basic phones through SMS and IVR.

ExciteM’s technology is currently used by the NBCUniversal Owned Television Stations, which has recently expanded to include New England Cable News and the 17 Telemundo stations in addition to 10 NBC stations.

ExciteM has been selected as a featured startup by SPROCKIT, a partnership of the National Association of Broadcasters (NAB) and the World Series of Startups, which seeks to highlight key innovations in TV technology. To see what ExciteM is all about, check out booth 13709 in the South Hall, LVCC during the 2014 NAB Show in Las Vegas from April 7-10.

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