In a sweeping presentation to investors earlier this week, GameStop executives laid out plans to expand aggressively in the markets for mobile and Apple products while slightly reducing the number of storefronts devoted primarily to video games. At a GameStop Investor Day presentation titled “Beyond The Game” (audio available here), GameStop CEO Paul Raines emphasized how the majority of the company’s growth in the coming year would come from smaller sub-brand retail stores such as Spring Mobile and Simply Mac (which are owned by GameStop), and Cricket Wireless (which GameStop operates as a franchisee in some locations). While the $22.5 billion “addressable market” for video games will remain a core focus, Raines seemed much more excited about the potential to take a larger slice of the $185 billion wireless market and the $50 billion to $55 billion market for “Apple ecosystem” products.