How much time do your kids spend staring at screens? After spending seven months studying more than 1,300 fourth and fifth graders, a research team at Iowa State University found that children whose parents limit the amount of time they spend staring at electronic screens get more sleep, get better grades, have fewer behavior problems and are also at a lower risk of obesity. Because parents don’t always enforce less screen time, the researchers say that parents don’t always see these effects. That’s made even tougher with the fact that the most noticeable effects of limiting screen time – like a child not gaining extra weight – are difficult to notice. The research team says the responsibility shouldn’t rest solely on parents, however. Lead researcher Douglas Gentile hopes pediatricians will begin to urge parents and kids to reduce screen time, too. With the average U.S. child spending seven hours a day in front of some sort of screen, there’s plenty of time to cut back on.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Shelly Palmer Radio Report – April 7, 2014" by @ShellyPalmer

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