Apple

Apple

A new profile of Apple CEO Tim Cook was published in the New York Times on Sunday, and although the national newspaper of record couldn’t get Cook to speak on the record, it was able to get some interesting details from one of his closest advisors. How much has Apple changed during the Cook era? According to design VP Jony Ive, not a lot: “Honestly, I don’t think anything’s changed” in the three years since Cook took over after former CEO Steve Jobs’ death, he told the paper. Unnamed sources quoted in the piece said Cook is less hands-on than Jobs was during his tenure, especially when designing new products, like the health-focused smart watch Apple is expected to launch later this year. “Mr. Cook is less involved in the minutiae of product engineering for the watch, and has instead delegated those duties to members of his executive cabinet, including Mr. Ive, according to people involved in the project,” authors Matt Richtel and Brian Chen write.

Read the full story at Giga OM, and the original profile at the New York Times.

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