How Advertising Can Save the World




The advertising industry can help save the world. It’s a ludicrous statement, I know, considering it’s an industry known for being full of BS. But we spent two years speaking with some of the world’s top executives, scientists, and authors while making a documentary called The Naked Brand. We found that the right kind of branding can lead to tremendous changes for people and the planet. More importantly, it’s not exclusively altruistic. Rather, it’s the only way for corporations to reap huge financial rewards. We didn’t expect to create a story about the advertising industry saving the world. We made The Naked Brand because we realized that the advertising industry is ready for a revolution. Advertising has been completely disrupted by technology and the data proves it. There are 30 billion pieces of information exchanged on Facebook every month.

Read the full story at Fast Company Exist.

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