If you’re building apps for the Pebble smartwatch and other wearable gadgets, startup TapSense hopes to bring you into the wonderful world of mobile advertising. The company announced on Wednesday that its mobile ad exchange will support wearable apps, beginning with those in the Pebble appstore. You can see a video demo of an ad below. However, as you watch the demo (as opposed to the mock-up above), you might notice a lack of actual smartwatches. That’s because TapSense isn’t running ads on the Pebble itself. Instead, it’s helping developers target ads at iOS and Android users who own Pebble devices. The company says those ads will link directly to the promoted apps in the Pebble appstore. In other words, developers will be able to promote their apps through the same sorts of ads used by other mobile developers.