Let’s be honest: most fitness trackers on the market clearly place function over form. They’re kind of ugly. But Withings is bucking the trend with a new product launched Monday that takes its fitness tracker and sticks it into a conventionally styled analog watch. No, the Withings Activité is not a “smartwatch,” but rather, a combination of two existing product categories: the quartz analog watch and the step-counter. At first glance, it looks like a fairly standard, analog, white-faced wristwatch. But look closer at the dial, and you’ll notice a smaller, second dial, which counts the wearer’s progress towards a daily step goal. The device can also be programmed as an alarm clock, waking you up in the morning with a slight vibration. Inside the Activité, you’ll find an accelerometer and a Bluetooth chip.