Major League Baseball was among the first to embrace Apple’s iBeacon technology on a wide scale, installing them in 28 MLB ballparks across the U.S. last year to help iPhone owners check-in to games automatically and collect special offers. Now, the project is entering phase two, with a debut project at this year’s All-Star Game at Target Field that uses iBeacons combined with in-park attractions to offer additional content and interactive features to the exhibits via their devices. There are nine separate attractions in Target Field that users of the updated At the Ballpark app can access, and MLB plans to roll out more iBeacons to additional ballparks over the coming year. The new phase also works in Apple’s favor, demonstrating to potential iBeacon users what other kinds of functionality besides simple check-ins that the hyperlocal transmitters can enable for in-person customers and visitors.