Fit Smart, a new fitness tracker from Adidas, is taking a different approach to the Quantified Self. Instead of measuring all of your activity 24/7, Fit Smart is only worn when you’re exercising or doing something physical that you want to quantify – think of it more like a personal trainer than a fitness tracker. The tracker puts heart rate technology on your wrist, but can also calculate how many calories you’ve burned, how fast you’re going, how far you’ve moved, and more. It also lets you quickly tell how hard you’re working through its LED lights, which range from a relaxed blue to an intense red. To make sure you get the most out of your workout, Fit Smart first gauges your stamina and level of fitness, then sends that info to the companion Adidas MiCoach app to generate training plans for a variety of workouts. If you want to take your training to the next level – and want more than a step and calorie tracker – the Adidas Fit Smart launches in August for $199.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Shelly Palmer Radio Report – July 17, 2014" by @ShellyPalmer

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