Science has cracked the code on one of today’s most important mysteries: How do I get the most likes on my selfie when I post it online? Selfies – pictures you take of yourself and share on social media – are one of the hottest trends in tech right now, so a PhD student at MIT developed an algorithm based on 2 million selfies that can predict how popular a selfie will be. If you want to maximize your likes, here are a few tips to take a great selfie. Brighter colors – especially yellows and pinks – draw the eye and tend to generate more likes. That’s also true of pictures with more people in it – the study found that selfies with other people were more popular than selfies in front of scenery. Adding tags to your photos is important, too, because then they’ll show up in more searches. Finally – and this is no secret to advertisers – sex sells. So remember to smile big, wear bright colors and grab a friend. Thanks, science!

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Shelly Palmer Radio Report – July 25, 2014" by @ShellyPalmer

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