Uber isn’t done producing variations on the theme of on-demand wheels – the startup has now begun testing uberFRESH, a service that provides lunch between 11:30 AM and 2:30 PM to customers in the Santa Monica trial area first, with a prix fixe menu that offers a different selection each day and is refreshed every week, for $12 per meal. The uberFRESH service is available in the existing Uber app, as one of the growing number of toggles available on the far right of the slider at the bottom of the app’s interface. It runs during regular weekdays, and is closed on both weekends and holidays, plus again it’s limited to a specific geographic area in Santa Monica during the beta period. The first experiment starts today, and runs until September 5, but Uber says that could be extended if people respond well to the service.

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