Augmented Reality (AR) is not new, but thanks to Pokémon Go it is newly relevant. The game has broken every record for adoption, users, and time spent, and it has given Nintendo a much-needed boost in both buzz and market cap – oh, and it’s super-fun to play. Shelly Palmer talks about it with Maggie Lake on CNN. Original Airdate: July 12, 2016
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.