One thing is crystal clear from CES: the world is awash in data. As Shelly Palmer, CEO of the Palmer Group, puts it: “We do life and create data.” And it’s up to marketers to figure out “how to create data, collect it, make it actionable and get the rights to use it,” said Mr. Palmer. Here, from the floor at CES, he talks trends, his top tech pick and the device that will enable the future.
About Shelly Palmer
Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com.