One thing is crystal clear from CES: the world is awash in data. As Shelly Palmer, CEO of the Palmer Group, puts it: “We do life and create data.” And it’s up to marketers to figure out “how to create data, collect it, make it actionable and get the rights to use it,” said Mr. Palmer. Here, from the floor at CES, he talks trends, his top tech pick and the device that will enable the future.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.