One thing is crystal clear from CES: the world is awash in data. As Shelly Palmer, CEO of the Palmer Group, puts it: “We do life and create data.” And it’s up to marketers to figure out “how to create data, collect it, make it actionable and get the rights to use it,” said Mr. Palmer. Here, from the floor at CES, he talks trends, his top tech pick and the device that will enable the future.
About Shelly Palmer
Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"The Most Important CES in 20 Years?" by @ShellyPalmer
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