Partner, or Die!

Woman Machine Partnership

Worried about robots taking your job? You have a weapon and one last chance: partner, or die!

Your Job at Risk?

If your job is process oriented, for example, calculating make-goods for improperly filled orders, your whole department will be automated soon. Don’t let the pink slip surprise you. If you analyze numbers in Excel, craft a narrative about them, and move them around spreadsheets, your employable days are numbered. Any white-collar job you can learn to do in a few days is threatened – even if it takes a lifetime to master. (Poker takes minutes to learn and a lifetime to master. So professional pokers players are at risk. Please read “Can Alexa Lie?” for details.)

FOMO Is Driving Adoption

Fear of missing out (FOMO) is motivating tech-savvy CEOs to get super serious about data and deploy machine learning systems across their enterprises as quickly as possible. No CEO wants to learn that their goods or services are losing market share because competitive offerings (built by both human and robot workers) are much cheaper. Every CEO we work with is trying to automate everything they can. Soon, machine learning systems will become “table stakes” for every company – department by department, system by system, function by function. You might not recognize it’s happening until you’re laid off.

Man/Machine Partnerships

Industrial-scale automation is coming, but it’s not here yet. In the interim, some work will be fully automated and some will still require human expertise, due to limits of evolving technology, or because of cost/benefit, or simply because humans still need to be involved. No matter how this unfolds, you must personally harness the power of machine learning, robots, automation, AI, cognitive computing, data science tools, etc., by partnering with them. To survive and prosper as robots take over the business world, you will need to become the best man/machine partner of your peers. Here’s how to start.

Step One: Invent the Future

Consider your job. Think about all the ways it may be done in the future. Anything is possible. Imagine AI is smarter than you are. Imagine robots can do anything. Imagine you are tasked with automating your job, every keystroke, every phone call, every in-person meeting – everything.

Write down which areas will most likely be automated first. It may only be small parts of the process. List everything you do and all your responsibilities, and write down how they will be done when machines rule the world.

Step Two: Start Reading

Read everything you can about data, data science, machine learning, AI, and automation. Everything you need to know is available online. Find every company that is working on automating cognitive tasks associated with your business. Look for partners, vendors, consultants, well-read bloggers – anyone who can help you understand what you need to do. Immerse yourself in the subject. It is your new full-time job.

Step Three: Be “That Person”

This is the hardest step. Dig deep. Become “that person” in your department who “knows this stuff.” Figure out where to use data for better decision-making and what tools to use to automate certain tasks, and become expert in them. Your current lack of knowledge is unimportant. You can learn, so learn!

Step Four: Propose a Test Project

After you have figured out which vendors, partners, processes, tools, consultants, and colleagues need to be combined to accomplish your test project, build a short, uncomplicated presentation (if needed) to articulate what you will try to accomplish and what benchmarks you will use to measure success. You will be surprised at how quickly management says yes. If management does not say yes, you are working in a company that is not going to exist much longer, so look for a job where you get permission to use your new knowledge.

Step Five: Show Your Results

Build another presentation that describes the problem you identified and solved with data science, data scientific research, machine learning, and the automation or the automated systems you built, conscripted, used, partnered with, purchased, etc. Make it super easy to understand and obvious.

Step Six: Revel in Your Success and Repeat

With your initial success will come a “hallway handle,” something that gets thrown around by two coworkers passing in the hall, like, “Hey, what are you working on?” “Joe’s data project.” Embrace it, own it, love it. It’s your pathway to gainful employment for the next decade and beyond.

This Will Work

One of the biggest problems facing white-collar workers today is a misunderstanding of man/machine partnerships. There is very little chance that robots (as we are defining them here) will take every white-collar job in the next few years. They don’t have to. They only have to take yours.

The way to prosper in an ever-more-automated world is to create your competitive advantage by becoming the best possible man/machine partner. If you let the machines do what they do best, combine that with what you do best, and, most importantly, demonstrate the value of you and your machine skills to management, you will not only survive the attack of the machines, you will be stronger for it.

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About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Partner, or Die!" by @ShellyPalmer

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