Instagram got us hooked on likes. What happens when they're gone?

One of my very favorite Facebook executives is famous for saying, “Likes are not a business outcome.” This is absolutely true. But likes are more addictive than oatmeal raisin cookies or soft pretzels or peanut butter toffee ice cream or, well… you get it. Likes are addictive. So, what would happen if Instagram made them go away? Wait. What? Yes, Instagram is experimenting with the idea.

IMHO, this would shift the balance of social media power in a very positive way.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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