Instagram got us hooked on likes. What happens when they're gone?

One of my very favorite Facebook executives is famous for saying, “Likes are not a business outcome.” This is absolutely true. But likes are more addictive than oatmeal raisin cookies or soft pretzels or peanut butter toffee ice cream or, well… you get it. Likes are addictive. So, what would happen if Instagram made them go away? Wait. What? Yes, Instagram is experimenting with the idea.

IMHO, this would shift the balance of social media power in a very positive way.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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