Instagram got us hooked on likes. What happens when they're gone?

One of my very favorite Facebook executives is famous for saying, “Likes are not a business outcome.” This is absolutely true. But likes are more addictive than oatmeal raisin cookies or soft pretzels or peanut butter toffee ice cream or, well… you get it. Likes are addictive. So, what would happen if Instagram made them go away? Wait. What? Yes, Instagram is experimenting with the idea.

IMHO, this would shift the balance of social media power in a very positive way.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Instagram got us hooked on likes. What happens when they’re gone?" by @ShellyPalmer

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