Impossible Burger

We’ve come a long way since Tofurky. Impossible Foods and Beyond Meat may have thought that all they needed to do was best one another, but now, many of the country’s 800,000 cattle ranchers have declared war on them. I’m looking for guidance here. Nutrition experts? Cattle geniuses? Agribiz peeps?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit

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