Zao

It has been just a week since my essay, Deepfakes 2.0: The Sequel Is Even Scarier. Now, Bloomberg is reporting about Zao, a next-generation deepfake facial replacement tool (a la FaceApp) that is taking China by storm (details below).

When you see the results of this “anyone can do it at the tap of a button” face-swapping app, you will be shocked, but not surprised. We are just a few months away from not being able to tell the difference between real and fake video (and audio, too). Wondering about the 2020 election? You should be.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

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About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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