It has been just a week since my essay, Deepfakes 2.0: The Sequel Is Even Scarier. Now, Bloomberg is reporting about Zao, a next-generation deepfake facial replacement tool (a la FaceApp) that is taking China by storm (details below).

When you see the results of this “anyone can do it at the tap of a button” face-swapping app, you will be shocked, but not surprised. We are just a few months away from not being able to tell the difference between real and fake video (and audio, too). Wondering about the 2020 election? You should be.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

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About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC. Follow @shellypalmer or visit or subscribe to our daily email

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"China’s Red-Hot Face-Swapping App Provokes Privacy Concern" by @ShellyPalmer

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