Get Ready for TikTok Deepfakes

TikTok Face Swap

Ready to put your face on someone else’s TikTok video? ByteDance, TikTok’s parent company, has built a face-swapping feature that may be incorporated into TikTok, as well as Douyin.

The unreleased feature creates realistic-looking deepfakes that TikTok calls “Face Swap.”

Chinese face-swapping app Zao is so good that WeChat blocked it because it posed a security risk.

When will deepfakes be available to 1.5 billion TikTok and Douyin users at the touch of a button? Your guess is as good as mine. But… get ready. This technology is here. Now. And it is going to be packaged for consumers soon.

Want to learn more? You can download our complimentary white paper “Deepfakes: What you need to know“.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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