Chipotle Guacamole

Please subscribe to our YouTube Channel
YouTube Subscribe

Shelly & Ross chat with Chris Brandt, CMO of Chipotle Mexican Grill, about the organization’s billion dollar digital business and how they made it happen. Plus, we get the answer to the most pressing Chipotle question: Why is Guacamole extra?

Follow Shelly @shellypalmer
Follow Ross @RossMartin1
Follow Think About This @thinkaboutthis
Learn more at

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the host of the Shelly Palmer #strategyhacker livestream and co-host of Techstream with Shelly Palmer & Seth Everett. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit



PreviousMaking More Money The New Fashioned Way NextThe Process Is the Product

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.