Masks for the Masses

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Shelly and Ross talk with Pastor Mike McBride, chair of The Black Church Pac and the national Live Free campaigns, and Erica Ford, internationally recognized peacemaker and co-founder of Life Camp, about the “Masks for the Masses” campaign and how they are mobilizing their networks to save lives. Plus, a marketing lesson from the “butter maiden.”

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit


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