What Will Gen Z Collect?

On July 10, a sealed copy of “Super Mario Bros.” was sold at auction for $114,000. It’s the most ever paid for a video game. This unopened, rare variant of the classic 1985 Nintendo game was purchased by an anonymous bidder at a Heritage Auctions event.

This is a far cry from the $3.12 million paid for a 1909 Honus Wagner baseball card, or the $3.2 million paid for a copy of “Action Comics #1,” but it’s still a lot of money to spend on a physical thing, which raises the question: what “things” will Gen Z collect?

From a collective media experience point of view, Millennials and Gen Zers don’t have any physical things to collect. There are no more magazines, comic books, baseball cards, video game cartridges, LPs, CDs, videotapes, etc. There are only screenshots and files. (Yes, there are still signed baseballs and footballs and caps, etc., but they are not rare, nor commonly experienced.)

Perhaps in the fullness of time, something will reveal itself as valuable or collectible for those born into purely digital times. Thoughts?


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Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com


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