The P&G Memo Feedback Loop

P&G Memo

Have you ever used the famous “P&G Memo” format to build a business case? If you have, I’d love to hear about it. Please take the short survey below and tell me how you have used the P&G Memo — the good, the bad, and the crazy! Oh, and if you’re not familiar with this strategic thought framework, you can learn more about it here.


Take the Survey

If the survey is not visible, click here.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit



PreviousiPhone 12 Event First Impressions NextTwitter's Content Policy Change

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.