In a statement published Tuesday, the European Commission said it took issue with Amazon using independent sellers’ data to benefit its own retail business. It also announced a second formal investigation into Amazon’s e-commerce processes.
Should Amazon be able to analyze data it gathers from its vast number of third-party sellers to help it create new Amazon-branded products? The EU’s strategy of suing big tech (as opposed to investing in big tech) aside, this is a fundamental question. We all gather and use competitive data in our marketing; Amazon just has more data than we can ever hope to obtain. Should there be a “Chinese Wall” between third-party sales data and Amazon’s marketing group? The EU says yes. What do you say?
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Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.