EU Going After Big Tech in a Big Way

EU Going After Big Tech in a Big Way


 
The EU’s proposed Digital Markets Act aims to level the playing field for apps in the EU. What does this mean? The ability to uninstall bundled apps from big tech that are native to your devices.

On its face, this sounds OK. If you want to uninstall Safari or Mail on your iPhone, no one should care. However, these rules go further, requiring the sharing of all data (for free) with third parties, as well as more “level the playing field” ideas from some clearly non-technical legislators.

The EU’s competition chief, Margrethe Vestager, said the goal is “to make sure that we, as users, have access to a wide choice of safe products and services online. And that businesses operating in Europe can freely and fairly compete online just as they do offline.”

Nothing I’ve read so far makes me think that this regulation is going to have the desired effect. In practice, I think the EU is going to create an uncontrollable mess. We’ll see.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the host of the Shelly Palmer #strategyhacker livestream and co-host of Techstream with Shelly Palmer & Seth Everett. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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