Should Facebook be broken up?

Should Facebook be broken up?


 
Should Facebook be broken up? The FTC and the Attorneys General from 46 states say yes. The director of the FTC’s Bureau of Competition, Ian Conner, said in a statement, “Personal social networking is central to the lives of millions of Americans.”

He continued: “Facebook’s actions to entrench and maintain its monopoly deny consumers the benefits of competition. Our aim is to roll back Facebook’s anticompetitive conduct and restore competition so that innovation and free competition can thrive.”

That may be their aim, but it’s a big swing and a miss. First, the antitrust police looked at Facebook’s Whatsapp and Instagram deals as they were done, so that ship has sailed. But much more importantly, if the FTC wins, nothing will change for consumers or advertisers. Facebook, WhatsApp, and Instagram will still be the most popular social networks, they will charge for advertising the same way and use data the same way.

The big winners today are the lawyers for both sides. Oh, and relax, these lawsuits are going to take years.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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