A new study by the CDC suggests that double masks will more than double your protection. In the laboratory, a surgical mask or a cloth mask alone blocked up to 44 percent of particles, but when a cloth mask was placed over a surgical mask, the combo blocked up to 92.5 percent of the particles. The other important finding: proper fit dramatically improved protection. Tucking and knotting a single mask can increase its effectiveness by more than 60 percent.

The study’s key takeaways: Make sure you wear a mask. Make sure it’s properly tucked and knotted. Two masks (a cloth mask over a surgical mask) will more than double your protection. I’m going to follow the science. I hope you will, too.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

Tags

Categories

PreviousIs Apple Trying to Run Over Waze? NextStupid and Wrong is a Deadly Combination

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe