Disney, Warner Bros, and Universal each disclosed a bit about the future of their respective theatrical release plans. Disney will offer a mixed bag of “additional fee” online Disney+ releases and traditional movie theater releases, Warner Bros is going back to the old way with a shortened (90-day down to 45-day) exclusivity window, and Universal will shorten its window to 31 days for big films and 17 days for low-grossing films ($50 million and under domestically).

Why the stark differences between the strategies? Other than the fact that they all create high-budget, high-production-value content we call “movies,” their respective business models are starkly different. To oversimplify, Disney is “keymaster of the franchises” and a beloved consumer brand. Universal is part of the largest television distribution system in the U.S. Warner Bros is part of a phone company. ‘nuf said.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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