Disney, Warner Bros, and Universal each disclosed a bit about the future of their respective theatrical release plans. Disney will offer a mixed bag of “additional fee” online Disney+ releases and traditional movie theater releases, Warner Bros is going back to the old way with a shortened (90-day down to 45-day) exclusivity window, and Universal will shorten its window to 31 days for big films and 17 days for low-grossing films ($50 million and under domestically).

Why the stark differences between the strategies? Other than the fact that they all create high-budget, high-production-value content we call “movies,” their respective business models are starkly different. To oversimplify, Disney is “keymaster of the franchises” and a beloved consumer brand. Universal is part of the largest television distribution system in the U.S. Warner Bros is part of a phone company. ‘nuf said.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the host of the Shelly Palmer #strategyhacker livestream and co-host of Techstream with Shelly Palmer & Seth Everett. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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