Twitter: The Ministry of Truth

I have often wondered which would be worse: a world where social media platforms are not held responsible for the content people post, or a world where they are. This “thought experiment” just became less hypothetical, as Twitter is testing three levels of warning labels for tweets its algorithm scores as potentially containing misinformation: “Get the latest,” “Stay Informed,” and “Misleading.”

The example tweets posted by app researcher Jane Manchun Wong go as follows:

(1) The tweet: “Snorted 60 grams of dihydrogen monoxide and I’m not feeling so well now.” The tag: “Get the latest” with information about water.

(2) The tweet: “In 12 hours, darkness will ascend in parts of the world. Stay tuned.” The tag: “Stay Informed” with a prompt for users to learn more about the concept of time zones.

(3) The tweet: “We eat. Turtles eat. Therefore we are turtles.” The tag: “Misleading” with a note about the logical fallacy.

At first glance, these examples look good, but language is far more complicated than anything written above. Let’s take the logical fallacy that Twitter’s algorithm called out as “Misleading.”

Twitter’s label is correct, as the tweet is a logical fallacy. This is an example of an illicit minor (a.k.a. illicit negative) syllogistic fallacy, which usually follows the form: All A are B. All A are C. Therefore, all C are B.

Now, let’s write one in the context of the politics of 2021. I’m going to use real stats from the NAACP website for this:

“41% of the people police shoot are white. 22% of the people police shoot are black. Therefore, white people are more likely to be shot by police than black people.”

Would the algorithm catch the logical fallacy in the above argument? The conclusion seems correct, but it doesn’t take percentage of the population into consideration. Black people make up just under 14% of the population. White people make up more than 60%. Without consideration of the proportional risk, this statement is highly misleading. Without context — assuming there is even room for context in the tweet — you might score this as 41>22 = TRUE.

I’ll ask you again. What’s worse: a world where social media platforms are not held responsible for the content people post, or a world where they are? -s

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the host of the Shelly Palmer #strategyhacker livestream and co-host of Techstream with Shelly Palmer & Seth Everett. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

Tags

Categories

PreviousAmazon plans to share your WIFI with your neighbors NextHow to Protect Yourself Against Text Message Scams

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe